Ash + Fire is a branding project for a new apothecary company located in Portland, OR. While working on this project, I wanted my apothecary products to connect with nature. To accomplish this, I chose Mrs Eves OT typeface for the word mark, illustrated a Luna moth and combined it with a sacred geometry shape for the logo. For the color palette, I chose warm and cool colors for the illustration to make it realistic looking and added a butterscotch colored banner to separate the moth image from the word mark.